Industry leaders shift power tool and automotive industries into high gear during World of Concrete trade show; launch national DRILLNDRIVE sweepstakes to win a Ram truck
LAS VEGAS (Feb. 5, 2013) – Robert Bosch Tool Corporation and the Ram Truck brand announced a partnership today at the 39th annual World of Concrete trade show naming Ram the “Official Truck of Bosch Power Tools and Accessories.” The world’s leading manufacturer of professional power tools and accessories is launching the strategic U.S. alliance with Ram Truck to focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.
“At Bosch, we’re committed to developing power tools and accessories that deliver uncompromising quality and reliability to our customers,” said Terry Horan, President and CEO, Robert Bosch Tool Corporation, North America. “The Bosch team is truly excited to be working with a partner the caliber of Ram Truck. One thing that we’ve learned through the planning process is that our companies align well and complement one another.”
The strategic combination of co-branded events and joint advertising will keep the Bosch and Ram brands top of mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.
“Ram trucks offer construction professionals a full line of vehicles that deliver best-in-class fuel economy, capability, cargo capacity and the lowest total cost of ownership,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “A partnership with Bosch helps us further align with our customers’ businesses and livelihoods. This partnership leverages the natural fit between the two brands to help us drive value for the customer.”
DRILLNDRIVE National Sweepstakes
Now through February 28, 2013, consumers can enter the Bosch DRILLNDRIVE Sweepstakes (www.boschtools.com), giving one lucky winner a chance to hit the jobsite in style. One sweepstakes winner will be randomly selected to receive a Ram Truck with an approximate retail value of $50,000. Go to www.boschtools.com for more details.
Additional information about the Bosch Ram partnership will be available during the World of Concrete trade show, Las Vegas convention center, Feb. 5-8.
To learn more about the Bosch and Ram Truck brand partnership, please contact Bosch at www.boschtools.com / 877-BOSCH-99 or Ram at www.ramtrucks.com /1-866-RAMINFO (1-866-726-4636).
The Bosch Group is a leading global supplier of technology and services, active in the fields of automotive technology, energy and building technology, industrial technology, and consumer goods. According to preliminary figures, more than 306,000 associates generated sales of 52.3 billion euros ($67.2 billion) in 2012. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.5 billion euros ($5.8 billion) for research and development in 2012, and applied for over 4,700 patents worldwide.
The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.” Additional information is available online at www.bosch.com and www.bosch-press.com.
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software solutions. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011. For more information, please visit www.boschusa.com, www.bosch.com.mx and www.bosch.ca.
About Robert Bosch Tool Corporation:
Robert Bosch Tool Corporation in North America, was formed in January 2003 when Robert Bosch GmbH combined its North American power tool, accessory and lawn and garden divisions into one organization. As a manufacturing pioneer with more than a century’s worth of experience, the Bosch name has become synonymous with engineering excellence. With 18,000 employees worldwide and 3,500 in North America, the Robert Bosch Tool Corporation is a world leader in the design, manufacture and sale of power tools, rotary and oscillating tools, accessories, laser and optical leveling and range finding tools, and garden and watering equipment. For more information, call toll free 877-BOSCH-99 (877-267-2499) or visit www.boschtools.com, www.dremel.com, www.skiltools.com, www.rotozip.com, www.cstberger.com, www.vermontamerican.com, www.gilmour.com, www.lrnelson.com.
About Ram Truck Brand:
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.