Bosch’s BruteTough™ Story Gets Even Better with Launch of Second-Generation Tools
Mount Prospect, Ill., – The Bosch Brute Tough™ family of cordless hammer drills and drill drivers became a toolbox staple following its launch in 2002. Professional craftsmen, initially drawn in by Bosch’s legendary Drop Zone demos, grew to depend on the tools’ industry-leading performance, game-changing durability and outstanding battery quality. This year, Bosch Power Tools and Accessories adds a new and ever more impressive chapter to the story with the debut of four new products bearing the BruteTough name.
Built around Bosch’s jobsite proven BlueCore™ Ni-Cad battery platform, the second-generation BruteTough products illustrate the company’s continuing commitment to producing top-notch products specifically designed to meet the needs of end-users.
“BruteTough isn’t just a brand name for Bosch,” says product manager Andrew Cho. “To earn the BruteTough label, a cordless tool has to be tougher, faster, longer lasting. This is a distinction we take very seriously.”
The new Bosch BruteTough lineup features tools purpose-built not only to outperform their predecessors, but also to outperform the competition. The 15618 18V BruteTough hammer drill/driver, for example, runs 500 RPM faster, delivers 50 in/lbs more torque and offers a two-times increase in BPM compared to the Bosch 13618-2G it replaces. Compared to the competition, Bosch’s 15618 drills up to 35 percent faster in wood and up to 63 percent faster in masonry, concrete and sheet metal – all while the patented BlueCore battery pack gives users up to 89 percent more run time. The other three tools in the BruteTough family deliver similar class-by-class comparisons.
The secret? The heart of the BruteTough story has always been in the engineering, and Bosch’s exemplary design standards remain at the forefront on the second-generation tools. All metal planetary gears withstand even the most rigorous real-world operating conditions. Unibody construction maintains alignment between clutch, gear train and motor for the most durable drivetrain system on the market. Bosch’s well-known DuraShield™ housing, combined with an intelligently designed battery-to-tool interface and a new metal collar around the chuck assembly, ensure that these tools – like their predecessors – can withstand real-world punishment and continue to deliver trouble-free service.
Additional performance enhancing features include a new ½” metal chuck design that provides a 25 percent increase in grip force. BruteTough tools now offer 25 clutch settings – the most in the market – and a two-speed gearbox for precise power control in any situation. And Bosch’s BlueCore batteries, standard equipment on all BruteTough tools, utilize a patented self-cooling design to maximize both run time and battery life.
Beyond performance and durability, Bosch built its BruteTough tools to offer industry-leading user comfort. The second generation BruteTough tools feature ergonomically designed hand grips with finger supports, durable padded grip surfaces and outstanding balance to maximize control and comfort.
The complete second-generation BruteTough lineup includes:
• 15618 18V Hammer Drill/Driver
• 15614 14.4V Hammer Drill/Driver
• 35618 18V Drill/Driver
• 35614 14.4V Drill/Driver
All BruteTough tools come with two batteries, a 30-minute charger, 360-degree adjustable side handle and durable carrying case. Additional included accessory items vary by model.
The full lineup is now available through authorized Bosch distributors nationwide. BruteTough tools are covered by Bosch’s ProVantage 3-Year protection plan and a full two-year battery warranty. To find out more, users may visit www.boschtools.com or call 877-BOSCH-99.
About Bosch Power Tools and Accessories:
Bosch Power Tools and Accessories is one of the divisions within the $1 billion, 4,000 employee strong Robert Bosch Tool Corporation, which is the North American branch of the largest power tool and accessory manufacturer in the world, Robert Bosch GmbH. Bosch provides a complete line of corded and cordless power tools and accessories engineered to survive any jobsite and allow professionals to take control of their work. For more information, call toll free 877-BOSCH-99 (877-267-2499) or visit www.boschtools.com.
About Bosch North America:
In North America, the Bosch Group manufactures and markets power tools and accessories, automotive original equipment and aftermarket products, industrial automation and mobile products, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs 22,700 associates in more than 80 primary and 20 associated facilities throughout the region with reported sales of $8.4 billion in 2005. This year marks Bosch’s 100th year of operating in the U.S. For more information on the company and the Centennial, visit www.bosch.us.